myBENEFITS Card

The Benefits Card is created to reward your purchases, making your shopping a pleasant experience. 

How it works

It is quite simple. Shopping from any Beauty Line, Holland & Barrett, Yves Rocher, Selekt Beauty or Make up Studio physical store, present your Benefits Card to the cashier at the time of your purchase and automatically add points to your card based on your current purchase. The total number of points acquired can be redeemed alone or with the combination of cash. The total number of points acquired can be redeemed on various products. The total number of points you have in your card account will be printed on your receipt, every time you make a purchase. 

Redemption Policy

Loyalty points can be redeemed on products from all C.A.Papaellinas retail chains: Beauty Line, Yves Rocher, Holland & Barrett, Selekt Beauty, Make Up Studio and have four-year duration period from the date of collection. Point redemption is considered as an offer and thus cannot be combined with any other offer. Points cannot be redeemed on Benefits Gift Card and Beauty Line Magazine. 

Case of Loss

In case you lose your card, all you have to do is report the loss to your nearest Beauty Line, Holland & Barrett, Yves Rocher, Selekt Beauty or Make up Studio physical store. We will, in turn, issue another card for you, which will of course carry all the points you already have accumulated on your lost card. 

How to accumulate Points

Every €1 of purchases adds 1 point to the account of the myBENEFITS Card holder.

The following table shows the value of the product according to the points added to your account:

*Points cannot be redeemed during sale periods and on special offers. 

We promise a pleasant and unforgettable experience.