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Our Story


Beauty Line was founded in 1997 and since then, it has established itself as the leading cosmetics and perfume retail chain in Cyprus with 16 stores in premium locations all over the island. Being experts in cosmetics, 97 well-experienced and trained people always ensure that the level of service is in line with the brand’s prestige identity. Brand categories range from skincare, makeup, fragrance, bath and hair products and other accessories.

Our Philosophy

In Beauty Line, we believe that beauty comes from within and radiates outwards. Our vision is to help boost women’s confidence and self-esteem and to make them feel beautiful!


Our Mission

Our mission is to provide the best customer service that exceeds customer expectations through our well-trained and professional staff in a pleasant environment and with a complete range of cosmetics, creating an enjoyable experience.


Benefits Card

The myBENEFITS Card has been created to reward customer purchases. Its major objective is to create long-term customer relationships and improve service through the collection and analysis of important information regarding customer needs and concerns. The myBENEFITS Card is currently one of the strongest loyalty schemes in the market, with over 180,000 members.


Beauty Line stores offer a wide range of gift ideas for every occasion or season, including amazing gift boxes and gift vouchers worth €1 to €100. Concerning the gift vouchers, the person who buys the gift voucher can benefit from any gifts given with purchases during various promotions. Additionally, the person who purchases the gift vouchers will benefit from the corresponding Benefits card points associated with their purchase.

Beauty Line Online Store: www.beautyline.com.cy

At Beauty Line we have identified that our customers increasingly have more hectic lifestyles and have the need to find some time for themselves. In order to satisfy their needs, we have decided to provide a unique virtual Beauty Line experience with an even more personalized customer service approach by launching the first online cosmetics store in Cyprus.


Beauty Line online store is an important extension to the image and personality of Beauty Line in terms of design, pricing, variety of products and promotional campaigns. Consumers will feel like shopping in their personal Beauty Line store while also to visit the physical stores and enjoy a different kind of experience. This enhanced experience is aligned with our philosophy and vision, making women feel beautiful every moment, everywhere.

Beautyline.com.cy will be the core Beauty Line digital platform integrated with all channels: the Beauty Line mobile app, social media presence, the Beauty Diaries blog, retail stores and events, creating a consistent and a unique brand experience.


Key Benefits

  • Ability to place orders 24 hours, 7 days a week
  • Home delivery within 3 full business days
  • Free shipping on all orders
  • Get informed about products & beauty trends (new launches, best-selling items, news, tips, advice)
  • Receive exclusive offers and surprises
  • Get informed about in-store events 
  • Collect and redeem points on the myBENEFITS Card and view purchase history
  • Receive personalized recommendations